In an article published in The Economist roughly a year ago, the author gave us a clear picture of the current state of the magazine industry.
In America and Europe magazine publishers have a common lament: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents.
As people make the move towards online, and take baby steps to make this information available at a press of a button through their mobile phones, quite a concern is understandable. This drives magazine publishers to move towards beefing up their subscription base to battle this growing concern.
Alas, with a non existent e-commerce industry, bad courier system, and increasing gas prices (yes, this affects everything), getting people to pay for 12 issues up front is very difficult in […]
From ALvs
Yeap, I visited the Apple Store in 5th avenue in my first night in New York. When people said the place is always packed, they weren’t kidding!
Imagine the agony of having to watch people walk in and out of there with their Imacs, Iphones, MBPs, and Iphones in hand. Pffft.
This was at 11pm, and they say it’s crazier during the day. Wow. Just wow.
From ALvs
I know it’s not in the best interest of this blog to put stuff like this up, but really, is this how big Hello Kitty is in Japan?
Can you imagine sitting in a Hello Kitty seat, while being handed over a Hello Kitty serving of Hello Kitty soup in your own Hello Kitty bowl, and using your cute little Hello Kitty spoon? Bah. I just know I wouldn’t want to be seen boarding a plane like this. I’d rather be on this flight right here.
Also, please bear with me for the following posts, as I turn this into a mini photo blog of some sort. Gimme’ a break, I don’t travel that often…
On that note, welcome to the good life bitches (ala Ari Gold).
From ALvs
Now that a worthy TV partner has finally snagged the broadcast rights to the Philippine Basketball Association, I can only hope and pray that the PBA finds the decency to overhaul their pathetic excuse for a website. How bad is it? Anytime you litter the website of Asia’s longest running pay-for-play league with Adsense, you know there is something wrong. More crap here and here. It is that bad.
Give the site to Solar Entertainment? The BTV site also needs a lot of work, but at least it doesn’t look like it was designed on Microsoft Word. In fairness to their capabilities, aside from a few articles by some notable people in Solar Sports, it’s obvious that the site’s main function is to provide programming schedules only.
Judging from their coverage of the PBA draft, I am very optimistic that it’s only a matter of time before they do a People’s […]
From ALvs
As one of my former bosses used to say, “There’s nothing impossible on the Internet. All you need are the right people and enough resources.” As proven by Nokia in their current Pinoyexchange ad, they obviously have a lot of both.
In today’s world of Friendster Facebook pages, Blogspot diaries, and Multiply accounts, at what point do you say no to an advertiser?
If this particular execution was being carried out by a personal blog, I would understand. But for Pinoyexchange to allow their site to be defaced by a single advertiser? I don’t know how much exactly Nokia paid for this, but c’mon, I’ve always thought Pinoyexchange was better (and definitely bigger) than that.
While Internet advertising is still in its infancy in the Philippines, I’ll make it a point to do my part (through this blog) in ridding the online space of this already vicious cycle. Expect me to blow […]
From ALvs